Latest Posts

Most recent posts are listed below, organised in chronological order.

Unit Economics In Advertising: Why You Can’t Buy Your Way Out of Bad Numbers

5 min read Most businesses are fixated on ads and the thrill of gaining new customers. It’s exhilarating to dive into advertising, but let’s not lose sight of what really drives a business: unit economics. It might not be the most exciting topic, but it’s the backbone of your profitability. Why is this so vital? Simply put, acquisition […]

The Ultimate Guide To Facebook Ad Placements: Advantage+ vs. Manual Placements

4 min read Facebook has a variety of placement options to show your ad on. From a high level, there’s Facebook, Instagram, Audience Network, and Messenger. The more detailed version of the above contains many more options to choose from, if you’re going to use manual placements that is. Meta’s Changes To Placement Selection Before, the option to […]